FM+M accommodates all print requirements in the financial and banking sectors with mail automation and programmatic printing. Specifically, we use smart methods and printing technologies to optimise the personalisation of your advertising media.
What’s more, Fulfillment Mail + Marketing implements intelligent workflows for the financial and banking sectors, which demonstrably enhance the success of your campaigns. Automated campaign chains are integrated from day one. On request, we can also integrate the in-house CRM systems of our customers from the banking and insurance sectors into the solutions we offer. You are able to access the status at any time and, above all, can commission campaigns even faster.
Today especially, efficient marketing for the financial and banking sectors increasingly relies on personalised mailings. This can be used, for instance, to remind visitors that they have abandoned a shopping cart and to send variable images and messages to contract customers.
A customer who has abandoned a cart is sent a postcard with an image of the product they have not yet ordered. The strategic aim: Potential customers are reminded of the products they have left in their cart – and will often use this ‘second chance’ to place their order. These indirect reminders can also be used to offer purchase incentives such as price reductions.