With end-to-end services in the field of mail automation and programmatic printing, Fulfillment Mail + Marketing offers extensive personalisation solutions for your advertising media as a specialist print shop for franchise companies.
Modern marketing in the franchise sector increasingly relies on personalised mailings, usually in limited print runs. This is a good way to send variable text and image messages to prospective customers who have abandoned their carts and also to contract customers.
In addition, we organise intelligent workflows that guarantee optimised campaign support, including automated campaign chains. On request, Fulfillment Mail + Marketing can also integrate your in-house CRM system to further increase the efficiency of campaign commissioning – as well as to enable real-time monitoring of the campaign status.
This describes an automated method of marketing in the print segment. Programmatic printing is used for printed products such as cards, catalogues, flyers or magazines that are personalised for individual recipients. Doing so creates an emotional response, in addition to providing interesting content.
Mail automation refers to information that is sent automatically to the recipient by post. This takes place by post, unlike with automated emails. Mail automation is used, for instance, to send a personalised message by post to customers who have abandoned a cart during the order process (usually with an image of the product from the cart).