With mail automation and programmatic printing, FM+M delivers strong methods to personalise advertising media for mail order firms.
This means intelligent workflows to implement your campaigns, along with the integration of smart campaign chains. We can also connect with your in-house CSM system for faster and easier campaign commissioning and coordination.
Modern marketing in the mail order sector relies increasingly on personalised mailings with small print runs. This is a particularly effective method of using variable images and messages to address customers who have abandoned their carts.
This describes an automated method of marketing in the print segment.
Programmatic printing is used for printed products such as cards, catalogues, flyers or magazines that are personalised for individual recipients. It means that recipients can be addressed more emotionally and also in regard to specific content.
Mail automation is an automatic procedure that is used to disseminate information by post.
It is used, for instance, to automatically send a personalised message – perhaps a letter or postcard – to prospective customers who have abandoned their carts during the order process.