As a specialist print shop for the utility sector, we offer powerful services for energy suppliers and companies. Plus we can ensure smart personalisation of your advertising media thanks to our modern printing technology.
In addition, we organise intelligent workflows for energy suppliers and utility companies that guarantee optimised campaign support, including automated campaign chains. On request, we can also integrate the in-house CRM system used by utility companies to enable even faster campaign commissioning with access permissions for status monitoring.
Modern marketing in the utilities sector increasingly relies on personalised mailings or self-mailers with small print runs. This is a particularly effective method of using variable images and messages to address customers who have abandoned their carts or in other scenarios.
Postcards, mailings or personalised cover letters can be sent to potential customers with images of products or contracts they have placed in the cart without completing the orders. A process can be established to manage this and to send people who have abandoned their carts an automatic mailing after a defined period, for instance 2 days.
The objective: Your potential customers are reminded of products they may have ‘forgotten’. They can also be offered a discount or other incentives. Rest assured that we will find the ideal way to put your ideas into practice – automatically! We would be delighted to offer detailed advice on all relevant questions.